If you run a marketing or automation agency, you've almost certainly been asked: "Can you set us up with a WhatsApp that answers on its own?". Your clients hear about AI every day and want someone to build it for them. White-label AI for agencies is the quickest way to say yes without turning into a software company.
Building it yourself from scratch means coding, integrating WhatsApp, calendars and payments, maintaining it whenever something changes and providing technical support to every client. It's expensive, slow and pulls you away from what you do best: selling and servicing clients. In this guide you'll see how white label works, how to package it, what to charge and who to sell it to first.
What a white-label AI platform is
A white-label platform is software that another company builds and maintains, but which you offer to your clients with your logo, your colours and your name. Your client logs into your dashboard, sees your brand and pays you. Behind the scenes, the provider supplies the technology.
With AI agents, we're talking about multichannel agents that answer the phone in the business's own voice and reply on WhatsApp, Instagram and email, book appointments, take deposits and follow up with contacts. It's a white-label chatbot, but far more capable than a bot with fixed replies: it understands what people write and acts on it.
Why white-label AI for agencies is such a good fit
For an agency, reselling white-label AI software has some clear advantages:
- Recurring revenue: you charge a monthly fee, not a one-off project, so your agency's recurring revenue becomes more predictable.
- Better retention: an agent that answers and books appointments every day is hard to remove. Your client relies less on a single campaign and more on a service they can see working.
- Upselling existing clients: you don't need to win anyone new. Your social media, web or SEO clients are the first candidates.
- No development: you don't code or maintain servers. You configure, sell and support.
What a good platform should include
Before choosing a provider to resell WhatsApp chatbots, run through this checklist:
- Your full branding: logo, colours and, ideally, your own domain. In AkkaSignal, a custom domain is included on the Scale plan.
- Separate sub-accounts: each client with their own business, agents, conversations and data, isolated from the rest.
- Multichannel: WhatsApp (via QR or Meta's official API), Instagram, email and voice. For the difference between connection types, read WhatsApp Business API vs QR.
- Calendar and payments: bookings synced with Google Calendar and deposits taken in the chat with Stripe, PayPal or Redsys.
- API and automation: a public API, webhooks and connectors for n8n, Make or Zapier to link each client's CRM.
- Partner support: real people who reply when you need them, not a form that goes unanswered.
You get all of this with AkkaSignal for agencies.
How to package and price it
The most common mistake is selling "a chatbot". Sell an outcome: "we answer your customers 24/7 and fill your diary". Then split the price into two parts.
Setup fee
This is what you charge once to configure the agent, connect channels, review replies and train the client. In the partner programme you keep 100 % of the setup fee you charge. The recommended range is €150–300, depending on how complex the business is.
Monthly fee
This is what your client pays each month for the service, and you set the price. For reference, AkkaSignal's Growth plan costs €149/month (excl. VAT) and includes up to 10 businesses and 10,000 shared messages a month; Scale costs €299/month with unlimited businesses and 30,000 messages. Full details are on our pricing page, and there's a market overview in how much a WhatsApp chatbot costs.
Margins
As a white-label partner (on Growth or Scale) your margin is 25 % with 1 to 5 businesses, 30 % with 6 to 15 and 40 % from 16 upwards.
These figures are purely illustrative: adjust price and volume to your market and to each client's actual message usage.
Which clients to sell to first
Start with businesses that live off appointments and get lots of repetitive messages about prices, opening hours and availability. They notice the difference first:
- Aesthetic clinics: lots of enquiries on WhatsApp and Instagram, and treatments that need a deposit.
- Restaurants: bookings at any hour, even when the dining room is full.
- Hair salons, physiotherapy, garages, academies or gyms: diaries full of gaps that could be filled better.
Pick one sector, create a template and replicate it for each new client, changing only their details.
A 4-step sales process
- Demo using the client's real website: import their website and Google Business profile into the setup wizard and show them, in the meeting, an agent that already knows their business.
- Trial: let them use it for a few days with real messages. AkkaSignal's trial lasts 7 days, no card required.
- Setup: connect their WhatsApp, fine-tune replies, opening hours and payments, and charge the setup fee.
- Monthly review: go through conversations, bookings and tweaks with them. It's your best argument for keeping the fee and proposing new channels.
Partnership models
There are three ways to work with our AI partner programme:
- Referrer: you recommend AkkaSignal and earn 20 % recurring for 12 months for every client who signs up.
- White-label partner: you sell under your brand on Growth or Scale, with a 25 %, 30 % or 40 % margin depending on your number of businesses, and you keep 100 % of the setup fee.
- Certified agency: 40 % margin, a €500 bonus when you reach 20 active businesses and negotiable territory exclusivity.
Commissions are paid monthly once collected, by bank transfer, from a minimum of €50.
Conclusion
White label lets you offer AI today, under your brand and without building anything, and turn it into a recurring revenue stream. Start with one sector, prepare a demo with a real client and set a price that reflects the value you deliver.
To see the full terms, visit our partners page or try AkkaSignal for free and build your first agent today.